COPYWRITING
Julia is an award-winning copywriter with a wide variety of experience.
She was the recipient of the 2022 Gold Craft Award for Copywriting at The 100th Marketing Awards for the BetterHelp spot, “WANT.”
Julia’s freelance work includes an international campaign for BetterHelp, which resulted in the company’s highest online engagement.
Her work also includes: spots for Subaru Starlink, Central Counties Tourism, McGill's New Vic Hospital, a Holodomor Mobile Classroom, a rebrand of Phantom Screens, and multi-platform social media copy for the popular series, CARMILLA (Shaftsbury). Most recently, Julia wrote educational scripts and content for Ally Global’s Exploitation Education program for grades three to twelve.
Her work has been featured in AdWeek, Stimulant, Trendhunter, The Message, and others. Julia is adept at bringing her unique voice to all sorts of creative challenges and assignments.
For inquiries contact Julia here
PORTFOLIO
Better Help
"WANT"
** RECIPIENT OF THE 2022 GOLD- COPYWRITING AWARD at the 100TH MARKETING AWARDS!
Link to the Award
Client: BetterHelp
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Izaak Smith, Darrel Gamotin
Press: AdWeek ; Shots ; Little Black Book ; The Message ; Stimulant ; Trendhunter ; AdStasher ; Ads of the World ; The Stable
"DISTANT FRIENDS"
** Over 20-million views across social media platforms. Most shared spot.
Client: BetterHelp (US), Haven (Canada)
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Kaleb Alexander, Alison Deon, Tanya Pilaf
"NOT IN THE CARDS"
Client: BetterHelp
Copywriter: Julia Lederer
Director: Rebecca Applebaum
Produced By: Untitled Films
Featuring: Alison Deon, Tanya Pilaf
OTHER SELECTED PROJECTS
ALLY GLOBAL FOUNDATION (with Veto Agency)
Copywriter (with guidance from subject matter experts)
Link to all content: https://www.exploitationeducation.org
Scripts for over 60 videos covering content for students for Ally Global’s Exploitation Educational Institute. These include narrative animations, interactive games, teaching videos, and video infographics providing education and resources to prevent sexual exploitation and human trafficking. These videos cover eight modules at three age levels, communicate vital curriculum in modules, engaging with students grade three to grade twelve.
Worked on rebrand and content for Veto Agency’s rebrand of Phantom Screens, and the Make Life Better campaign, introducing the character of “The Phantom.”
PHANTOM SCREENS Make Life Better
“The Phantom”
Worked on rebrand and content for Veto Agency’s rebrand of Phantom Screens, and the Make Life Better campaign, introducing the character of “The Phantom.”
Inspiring Voices (Forge Media)
Holodomor Educational Videos
Scripts for five educational videos about the Ukranian genocide, Holodomor. Videos portrayed famous historical figures, including: George Orwell, Rhea Clyman, and Eugene Lyons. These short films tour nationally to communities and schools, in the Holodomor Mobile Classroom.